Digital content marketing

Every new listing, ready to post.

Quillstone turns each week’s new instructions into short videos, stills, captions and reports — prepared for Instagram, TikTok, YouTube Shorts and Google Business Profile.

A person checks every fact. You approve the pack. You press publish. Property is our lead sector; careful, regular content is what we do.

Abstract 9:16 content frame with geometric shapes standing in for a short video, caption lines and a small report card. No real property is shown.
A weekly listing pack, abstracted: video, stills, captions and a report.

The brief

Portal listings go live in a morning. The content that should follow them often waits.

Independent estate and letting agents already run a full week: valuations, viewings, offers and a steady stream of new instructions. Creating a consistent public presence around those listings — a 9:16 film, a still, a caption that states the facts, a Google Business post — is easy to defer.

It is also easy to get wrong. Price, floor area, tenure, the EPC rating, fees and the agent’s own details are not decorative extras. They are material facts, and they belong in the content just as they belong in the particulars.

Quillstone exists to take that weekly production off your desk, without taking the sign-off out of your hands.

The weekly pack

Ready-to-post content for every new listing.

Send us the week’s new instructions. We return a pack you can publish on your own channels.

Sample weekly pack video. Fictional property.

Short videos and stills

Vertical 9:16 films and stills, prepared for Instagram, TikTok, YouTube Shorts and Google Business Profile.

Captions

Written to carry the listing’s material facts, in a tone that suits a professional high-street agency.

Review-request drafts

Neutral wording prepared for every customer — never gated to people expected to leave a good review.

A weekly report

A clear record of what was produced and what is ready for you to approve and publish.

  • Instagram
  • TikTok
  • YouTube Shorts
  • Google Business Profile

Our first focus is independent UK estate and letting agents, because new listings give us a reliable weekly brief. We remain a content marketing agency: the same discipline — researched copy, checked facts, ready-to-use assets — can serve other professional firms that need a careful public voice.

How it works

AI-assisted production, with a person on every post.

Speed without skipping the details, and nothing published until you say so.

  1. Share the week’s listings

    Photographs and particulars, as you already prepare them for the portals.

  2. We produce the pack

    AI-assisted production helps us move quickly. A person remains responsible for the finished work.

  3. Every post is fact-checked

    We check price, floor area, tenure, EPC rating, fees, the agent’s name and address, and the redress scheme where it is relevant.

  4. You approve and press publish

    The pack comes back to you. Nothing goes live on your channels until you are satisfied, and you press publish yourself.

  5. You receive the weekly report

    A straightforward summary of the work completed and the assets ready for the week ahead.

Standards

Listing content is advertising. We treat it that way.

We follow the rules that apply to property advertising and to the platforms where the work will appear. We do not ask you to publish anything you have not signed off.

Human fact-check

A person reviews every post before it reaches you, against the particulars you supplied.

ASA and the CAP Code

Copy and claims are prepared with the UK Advertising Standards Authority’s CAP Code in mind.

Material information

We work to the material-information duties in the Digital Markets, Competition and Consumers Act 2024.

Platform rules

Captions and posts are prepared to fit the current conventions of each network, including hashtag limits.

No gated reviews

Review requests go to all customers. We do not draft invitations that are sent only after a good outcome.

You remain the publisher

Clients approve the work and press publish. We do not take control of your accounts in order to post.

Founding-agent pilot

Three independent agencies, a discounted first month.

We are taking on three founding agents while we settle the weekly rhythm. Retainers start from £800 per branch per month. The first three independent UK estate or letting agencies to join receive a discounted first month.

From £800 per branch, per month. Full terms on enquiry — we do not publish a price list here.

Questions

Frequently asked questions

We are a digital content marketing agency. Our first focus is independent UK estate and letting agents. The same approach can serve other professional firms that need careful, regular content.

Short videos and stills in 9:16 for Instagram, TikTok, YouTube Shorts and Google Business Profile, plus captions, review-request drafts and a weekly report. Each new listing becomes a set of ready-to-post assets.

No. You approve the work and press publish yourself. Nothing goes live without you.

Every post is fact-checked by a person before it reaches you. We check price, floor area, tenure, EPC rating, fees, the agent’s name and address, and the relevant redress scheme where it applies.

Review-request drafts are written for every customer. We do not gate requests to happy clients only, and we do not draft promotional review invitations.

Retainers start from £800 per branch per month. The first three founding agents receive a discounted first month. Send an enquiry and we will set out the terms — we do not publish a full price list.

We work with independent agents across the UK. Some tenancy and advertising rules differ by nation, and we adapt the pack to the rules that apply where you practise.

Quillstone Content Partners is a trading name of Brutal Buffalo Ltd, a company registered in England and Wales with company number 15922997. The registered office is 8a Minster Drive, Cherry Willingham, Lincoln, LN3 4LP.

Enquiries

Tell us about your agency.

If you would like a founding-agent pilot, or simply want to know whether the weekly pack would suit your offices, send a note below.

You can also write to us at our registered office:

Brutal Buffalo Ltd
8a Minster Drive
Cherry Willingham
Lincoln
LN3 4LP

Or email us at hello@quillstonecontentpartners.co.uk.

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